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WAKE UP AND SMELL THE P.R.
By Stacey Kumagai
Freedom of Speech. It’s one of our rights.
And it’s also one of the Freedoms of the
Press. Combine the two and sometimes you
get the best of both worlds. Other times you
get the worst.
Public Relations is by definition : the
business of inducing the public to have
understanding for and goodwill toward a
person, firm, or institution; also : the degree
of understanding and goodwill achieved.
Public Relations is something every
business – product, service, event or
individual talent needs. Good public
relations is designed to help escalate
visibility and awareness. But good public
relations is also UP TO YOU.
If you want a good brand and you want a
good image, no amount of public relations
can help you have a good brand or image if it
isn’t that from the start. Sure, you’ve
probably seen many attempts by public
relations firms in association with the media,
many attempts to change, soften, harden or
alter an image or brand, but the public isn’t
stupid. And neither is media.
Credibility and integrity depend on YOU,
YOUR BUSINESS, YOUR TALENT, YOUR
EVENT, YOUR PRODUCT, YOUR SERVICE. So
if you start with a solid foundation, you will
end up with something solid as well.
No amount of p.r. will hypnotize or
manipulate anyone or any media outlet. If
there is overkill, saturation happens and
people ‘tire’ of you quickly. If there is not
enough you are invisible. But the success of
any p.r. campaign is continuity.
You cannot bake a cake at 500 degrees for
10 minutes and expect to have a delicious,
wonderful cake. It’s 350 degrees for an hour
and sometimes after inserting the toothpick,
you have to do a few minutes longer before
it’s done.
P.R. is like this also. You cannot expect
success in just two weeks or two months and
expect for anyone to remember who you are
two years later. It doesn’t work that way. It
takes a steady and consistent, strategic
approach and you actually have to be
newsworthy to be considered as news. Fluff
or filler stories don’t become instant
successes and you won’t be taken seriously
if your intention is to grow something long
term. You don’t want to be thought of as a fly-
by-night entity.
After a long journey of 25 years cohesively
uniting public relations, marketing,
advertising, media relations, promotions,
creative and business development as a
service, my intention is to provide a very
realistic outlook on what public relations can
and can’t do for you.
If you have a valid understanding of this, it
makes the experience of having such
services on your behalf, more beneficial for
you and what you plan to do now and in the
future.
For more information on what P.R. can do
for you, call 818-506-8675.
By Stacey Kumagai
Freedom of Speech. It’s one of our rights.
And it’s also one of the Freedoms of the
Press. Combine the two and sometimes you
get the best of both worlds. Other times you
get the worst.
Public Relations is by definition : the
business of inducing the public to have
understanding for and goodwill toward a
person, firm, or institution; also : the degree
of understanding and goodwill achieved.
Public Relations is something every
business – product, service, event or
individual talent needs. Good public
relations is designed to help escalate
visibility and awareness. But good public
relations is also UP TO YOU.
If you want a good brand and you want a
good image, no amount of public relations
can help you have a good brand or image if it
isn’t that from the start. Sure, you’ve
probably seen many attempts by public
relations firms in association with the media,
many attempts to change, soften, harden or
alter an image or brand, but the public isn’t
stupid. And neither is media.
Credibility and integrity depend on YOU,
YOUR BUSINESS, YOUR TALENT, YOUR
EVENT, YOUR PRODUCT, YOUR SERVICE. So
if you start with a solid foundation, you will
end up with something solid as well.
No amount of p.r. will hypnotize or
manipulate anyone or any media outlet. If
there is overkill, saturation happens and
people ‘tire’ of you quickly. If there is not
enough you are invisible. But the success of
any p.r. campaign is continuity.
You cannot bake a cake at 500 degrees for
10 minutes and expect to have a delicious,
wonderful cake. It’s 350 degrees for an hour
and sometimes after inserting the toothpick,
you have to do a few minutes longer before
it’s done.
P.R. is like this also. You cannot expect
success in just two weeks or two months and
expect for anyone to remember who you are
two years later. It doesn’t work that way. It
takes a steady and consistent, strategic
approach and you actually have to be
newsworthy to be considered as news. Fluff
or filler stories don’t become instant
successes and you won’t be taken seriously
if your intention is to grow something long
term. You don’t want to be thought of as a fly-
by-night entity.
After a long journey of 25 years cohesively
uniting public relations, marketing,
advertising, media relations, promotions,
creative and business development as a
service, my intention is to provide a very
realistic outlook on what public relations can
and can’t do for you.
If you have a valid understanding of this, it
makes the experience of having such
services on your behalf, more beneficial for
you and what you plan to do now and in the
future.
For more information on what P.R. can do
for you, call 818-506-8675.
